Their newly designed site looks to be aimed primary at gaining many more advertising impressions in much more prominent spots. The basic stuff that an actual human user would do was not taken into account.
They've spread out the five or six main tasks across multiple pages and multiple tabs. Everything commonly need used to be on the first page, right at the top. There were ads, but they were smaller and less obtrusive.
Please see my side-by-side photo with new site on the left and old on the right. You can see way more immediate information on the old site.
Product or Service Mentioned: Find A Grave Website.
Reason of review: Bad quality.